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7 TikTok video concepts For Brands

tiktok video concepts for brands

TikTok is a great way to laugh but should also be considered a serious business tool.

It can be challenging for producers to keep up with the demand and consistently develop new ideas for content, given that 167 million TikTok videos are seen on the app every minute.

Whether you’re a social media manager, solopreneur, or content creator for TikTok and having trouble coming up with ideas for fresh videos, read on to learn about 7 evergreen content ideas for your business.

How frequently should businesses upload videos to TikTok?

The most successful TikTok accounts upload new videos 3.52 times weekly on average. There is no fixed schedule for updates, though.

Even if you gain more exposure by posting numerous times per day, it won’t be enough to keep people coming back unless you also constantly provide them with high-quality, relevant information.

The optimum times to upload to TikTok are essential to consider, but so are producing high-quality videos.

These TikTok statistics for 2022 include a wide range of topics, from user data and interaction insights to download and financial figures for this platform, and may pique your interest if you’re wondering about similar information.

TikTok content ideas for marketers may be sparked by data, as unbelievable as it may sound.

Suggestions for TikTok Videos

Now, now we come to the tough part: coming up with the material itself. It might be difficult to develop fresh, original content concepts for TikTok if you don’t have a starting point in mind.

TikTok users should remember that to succeed in their goals, whether monetary or otherwise, they must first provide something of value or relatability to their audience.

If you want new followers on TikTok, here are some of the finest content ideas:

As a digital marketer, you must stay ahead of the curve (or at least be an early adopter of new trends) to succeed in the ever-changing social media market.

Marketing the TikTok brand requires unwavering consistency. Maintaining uniformity across all of your marketing efforts makes your brand more recognizable and tells your customers what they may anticipate from you in the future.

TikTok challenges are well-known to gain widespread attention. If you’re at a loss for what to post on TikTok, the best advice is to jump on a popular challenge as soon as it gets traction.

2. You may use TikTok Duet and Stitch. 

The great thing about making content for TikTok is that you don’t necessarily have to start from scratch.

For instance, you may repurpose and expand upon the work of another user by using the Duet or Stitch collaboration capabilities.

It’s possible to work with influencers on any TikTok video or even hire them to create a video just for your business.

The key to making a Tik Tok video popular is usually hidden in the hands of influential people.

You can make your business popular and effective by using these tools.

This article may prove helpful if you’re searching for detailed instructions on implementing such advanced options.

3. Make a how-to video for your service/good.

Tutorials, life hacks, demonstrations, and how-to videos on TikTok are gradually replacing music and dance videos with lip sync.

TikTok may be a great location to demonstrate your brand’s current or future items casually or to answer any queries your audience may have.

The best way to attract an engaged audience on TikTok without getting in front of the camera is to blend humorous content ideas with helpful information.

Tutorials and demonstrations for TikTok should be fun and straightforward for the same reason.

4. Explain the advantages of your offering.

A short film outlining the advantages of your product or service is analogous to a lesson.

This may be a fantastic chance for customers to see firsthand how your solution solves problems and enhances their lives.

The key is not to make your material excessively focused on generating a sale since this might annoy and even turn off your readers. Make sure the features of your product are listed without being too intrusive.

5. Telling a tale is a great way to engage with readers.

Even while representing a company officially, TikTok remains a lively and expressive place to express oneself.

One way to build rapport and earn the trust of your listeners is via the use of stories. TikTok users are more likely to remember your videos if they follow a plot.

Although showcasing your product’s features and advantages is certainly beneficial, remember that people are also interested in more intimate, behind-the-scenes information.

Getting the word out about the individuals that make up your company and your brand is essential.

6. Describe a typical day in your life.

Continuing with this line of thought, you should be aware that “A Day in the Life” videos have gone viral on TikTok. The reason for this is the air of exclusivity they give off.

You may post a video documenting your typical day as a digital marketer or social media manager.

By splicing together brand-related activities with humorous remarks and personal situations, you can make a post that does double duty to entertain your audience and increase brand recognition.

7. Dispel some common misconceptions.

With so much misinformation floating around, it only seems sensible to set the record right by busting some of your field’s more pervasive myths or blunders.

The general public much seeks truth from a reliable source. A higher interaction rate is excellent, but if customers don’t trust your brand, they won’t stick around for the information you provide.


The following are some TikTok content ideas we hope may inspire you. This is only the beginning, though. Imagination has no bounds. Try out a few alternative concepts for your video.

One last thing to remember is that your TikTok videos should always have content that is useful to your audience and exciting and fun to watch.

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