Users of social media may access a wide range of material on the site. The typical American spends more than two hours a day on social media, according to Pew Research Center. Many companies, taking this into account, are already embedding Twitter feeds on their websites.
If you’ve never heard of it or aren’t sure if it’s something you want to use in your marketing, keep reading. If you’ve made it to the conclusion of this article, we’ll explain to you why this method is so beneficial and how it can help your business grow like never before.
Why You Should Include Twitter Feed on Your Website?
1. Increase the Visibility of Your Products or Services
Most companies and marketers have found social media marketing to be one of the most successful marketing strategies. As previously said, Twitter is a popular platform for customers to discuss their favorite businesses, therefore adding a Twitter widget on your website allows you to better market your products and services.
In addition, celebrities are a big part of Twitter’s user base. Embedding a Twitter mention of you or your brand on your website will help you establish a presence for your brand in the marketing world.
2. Displaying User-Generated Material
As of this writing, Twitter has moreover one billion monthly active members. Many people use Twitter to share their ideas and opinions about businesses, as well as their personal experiences with them.
Brands may get social proof by gathering and putting Twitter feeds on their websites. More than 85% of potential customers utilize User-Generated Content before making a purchase-related decision, according to a recent study. Your customers’ words of wisdom may inspire trust and confidence, which can lead to increased sales and conversions.
3. Improve Your Website’s Visual Appeal
Brands benefit greatly from a well-designed website since it keeps users engaged for longer periods, allowing them to make more money from their customers. As essential as website content may be, the overall look and feel of your site may keep people on your site for a long time.
With a social media aggregator tool like Tagembed, you can simply build a highly engaging and custom-tailored social media presence that meets your specific needs and desires. The widget may be styled in a variety of ways to suit your tastes.
You may customize the look of the Twitter widget by selecting a theme, layout, font, color, and more. Incorporating the Twitter widget into your website will enhance its overall appearance and feel, resulting in greater user participation.
4. Maintain a Low Bounce Rate on Your Website
Your website’s bounce rate tells you how well your content is being received by your visitors. Having a high bounce rate is a sign that your content needs to be more interesting. The bounce rate indicates how well your visitors relate to your content.
Adding a Twitter widget to your website will attract more visitors and keep them on the site longer, resulting in a higher level of engagement and a lower bounce rate.
5. Increased Website Traffic
Increased website traffic might be one of the most promising outcomes of including Twitter feeds on your site. Brands typically have a difficult time keeping their website visitors interested.
It’s a good idea to collect content from Twitter and put it on your website, which will encourage users to spend more time on your site. Your website’s engagement rate will rise as a result of users spending more time on your site.
Now that we’ve concluded this piece, you should have a better understanding of why you should integrate a Twitter feed into your website.
After reading this essay, we’re sure you’ll feel motivated to put a Twitter feed on your website immediately! In addition, you learned about the most effective instrument for the job at hand.